120 years of history

"Giordano: wines with passion for the past 120 years. Because good wine, just like good food, makes life better"

120 YEARS OF HISTORY

Starting from the legacy of the past, we have been able to build our success. Because at Giordano we know: you have to be clear about where you started, to achieve even the most ambitious of goals.

WE STARTED PRODUCING WINE SINCE THE EARLY 1900S

La nostra storia: fin dai primi del Novecento vini fatti con passione

 

Our growth began in 1950 thanks to the vision and intuition of Ferdinando Giordano, who decided to abandon the traditional distribution chain and exclude intermediaries to the benefit of the customer.

 

A choice ahead of its time, which has since then become the heart of our work and a founding element for the company: "Quality wines, delivered to your home in a short time and at the right price, to the maximum satisfaction of those who receive them."

 

We were born as producers, but when you love wine as we do, that role ends up being even a little tight.

 

We therefore created a network of trusted vintners, people from the vineyard like us: with their grapes and musts, with our experience we started to produce more, carefully choosing the best of national viticulture.

 

In Piedmont the tradition of making wine is deep-rooted, but all over Italy we make excellent wines: we bring them directly to our customers' tables every day.

 

Today we are a company balanced between tradition and modernity, able to deliver the excellence of its products to the homes of more than 1 million customers in Italy and Europe.

 

The careful selection of grapes has led our wines to distinguish themselves in the most prestigious international awards and competitions: a source of pride for all of us, a guarantee of quality for those who choose us, a constant stimulus for our passionate Wine Makers.

 

Our 120 years of history, combined with the desire to continue to improve and the constant challenge to offer wines of ever higher quality, have led us to be part - together with Provinco Italia S.p.a. - of Italian Wine Brands, the first Italian wine group to be listed on the stock exchange.

 

This is not a point of arrival for us, but a further stimulus to put our experience at the service of those who choose to buy Giordano wine.

 

Our mission? Good wines. Because good wine makes life better.